Euro-Mat Event Milan | 11-12 September 2025

"Coming together is a beginning. Keeping together is progress. Working together is success." — Henry Ford, shared by BigMat Italy

From 11–12 September 2025, European builders merchants, suppliers, and industry leaders shared insights, exchanged strategies, and strengthened their collaborative network.

Event Highlights

• Keynote & expert speakers

  •  Manuel Ritz, Head of Business Development at HGC Handel AG had an eye-opening keynote on AI-driven innovation in the building materials sector and presented Charly, HGC's cutting-edge AI chat assistant.

  • Market analyst Federico Della Puppa, head of YouTrade Study Center and Head of Analysis & Strategy at Smart Land,  provided data-driven forecasts for the European building materials sector and especially for Italy, highlighting growth opportunities and risks.

  • Antonio Ussi, Vice-Director of BigMat Italy presented their HABIMAT concept, BigMat Italy's  dedicated brand of interior-finish showrooms. Habimat aims to be a “living laboratory” where clients and professionals can sit down with consultants, architects and designers to explore, touch, experiment and co-design interior finishes.

  • Andrea, Corradini, Marketing & Communication Manager at Dakota, presented their strategies for the Italian Building Supply Market Development and their vision to become a global leader in circular building solutions, integrating advanced technologies and sustainable materials to build smart, zero-impact urban environments.

  • Giovanni Martinelli, Deputy VP Marketing at Marazzi Group, illustrated how Marazzi earned its 90-year legacy as a global leader in ceramic surfaces, through constant innovation, design vision, and a commitment to quality.

• Cultural experiences

  • Participants enjoyed an exclusive private tour of Milan’s Duomo Cathedral, symbolising the timeless connection between architecture, craftsmanship, and innovation.

    We extend a big thank you to all members, partners, and speakers who contributed their expertise and passion. Together, we’re not just shaping conversations — we’re shaping the future of construction supply in Europe.

• Presentation of Federico Della Puppa_Overview of the Italian Building Supply Market
• Presentation Bigmat Italy_Antonio Ussi
• Presentation Dakota Group_Andrea Corradini
• Presentation Marazzi Group_ Giovanni Martinelli
• Presentation HGC_Manuel Ritz