Euro-Mat Event Milan | 11-12 September 2025
“Coming together is a beginning. Keeping together is progress. Working together is success.” — Henry Ford, shared by BigMat Italy
From 11–12 September 2025, European builders merchants, suppliers, and industry leaders shared insights, exchanged strategies, and strengthened their collaborative network.
Event Highlights
Keynote & expert speakers
Manuel Ritz, Head of Business Development at HGC Handel AG had an eye-opening keynote on AI-driven innovation in the building materials sector and presented Charly, HGC’s cutting-edge AI chat assistant.
- Market analyst Federico Della Puppa, head of YouTrade Study Center and Head of Analysis & Strategy at Smart Land, provided data-driven forecasts for the European building materials sector and especially for Italy, highlighting growth opportunities and risks.
Antonio Ussi, Vice-Director of BigMat Italy presented their HABIMAT concept, BigMat Italy’s dedicated brand of interior-finish showrooms. Habimat aims to be a “living laboratory” where clients and professionals can sit down with consultants, architects and designers to explore, touch, experiment and co-design interior finishes.
Andrea, Corradini, Marketing & Communication Manager at Dakota, presented their strategies for the Italian Building Supply Market Development and their vision to become a global leader in circular building solutions, integrating advanced technologies and sustainable materials to build smart, zero-impact urban environments.
Giovanni Martinelli, Deputy VP Marketing at Marazzi Group, illustrated how Marazzi earned its 90-year legacy as a global leader in ceramic surfaces, through constant innovation, design vision, and a commitment to quality.
Cultural experiences
Participants enjoyed an exclusive private tour of Milan’s Duomo Cathedral, symbolising the timeless connection between architecture, craftsmanship, and innovation.
We extend a big thank you to all members, partners, and speakers who contributed their expertise and passion. Together, we’re not just shaping conversations — we’re shaping the future of construction supply in Europe.
Please find here below the presentations of 12-09-2025 (Ufemat):
Eldert Jan van Herk – General Manager EURO-MAT :
Marco Squinzi – CEO Mapei:
https://incentivise.co.uk/wp-content/uploads/2025/09/Marco-Squinci-Mapei.pdf
Mrs. Antonella Stemperini – CRESME:
https://incentivise.co.uk/wp-content/uploads/2025/09/Mrs.-Antonella-Stemperini-–-CRESME.pdf
Luca Berardo – President of Sercomated:
https://incentivise.co.uk/wp-content/uploads/2025/09/Luca-Berardo-–-President-of-Sercomated.pdf
Francesco Freri – President of Consorzio REC:
Lisa-Marie Brehmer – Eurocommerce:
Francis Huysman – Managing Director at Valipac and Fost Plus:
Rien van den Bosch:
https://incentivise.co.uk/wp-content/uploads/2025/09/Rien-van-den-Bosch.pdf
Manuel Ritz – Head of business development at HGC:
https://incentivise.co.uk/wp-content/uploads/2025/09/Manuel-Ritz-–-HGC.pdf
Please find here below the presentations of 11-09-2025:
- Presentation of Federico Della Puppa_Overview of the Italian Building Supply Market
- Presentation Bigmat Italy_Antonio Ussi
- Presentation Dakota Group_Andrea Corradini
- Presentation Marazzi Group_ Giovanni Martinelli
- Presentation HGC_Manuel Ritz
Please find here below some pictures of the event:
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