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OrganisationsStorch-Ciret Group

Storch-Ciret Group

The Storch-Ciret Group – Painting Tool Systems 

The Storch-Ciret Group produces and distributes high-performance painting tool systems for professional craftsmen, general builders and DIY home improvement enthusiasts. With our expertise in developing and manufacturing painting tools we provide customers with the advantage in using the right tool for the right job. Our product range covers every step of the application work process from preparation and material coating to work safety. These products and services are our solutions for your success in the trade and the retail market.

Our painting tools have helped professional craftsmen and the retail market for over 125 years. With our 1,400 employees in 17 countries, we generate an annual turnover over 200 million euros, which makes us Europe’s market leader in painting tools.

Business unit COLOR EXPERT

We offer innovative painting tool solutions for future markets in DIY, DIFM (For Me) and DIWM (With Me) and have developed a concept suited to all specialised Retailers.

A colour guiding system within the POS- or Digital-shelf, guides the end-consumer in his purchasing decision by following its main objective: to achieve the best project results.

Our products and communication elements are equipped with state of the art technologies, guiding the consumer to the relevant support with digital content.

We strive to enable the end-consumer to work like a “pro”. After all, there is a Pro in everyone.


Rota, Kana, Masq and Prep – Professional Quality, Four Times Over

The Rota, Kana, masq and prep product lines provide general builders with high-quality paint rollers (Rota), paint brushes (Kana), masking tape (masq) and accessories (prepared). The four ranges of products complement each other in terms of both design and application. Retailers can obtain individual products or the full package, depending on their end user and selling space.

Our support goes far beyond a simple product supply and includes market and seasonal promotion services, among others. This way, we create the ideal sales conditions for general builders.


Key Facts of Storch-Ciret Group

  • 1,400 employees Worldwide
  • Over €200m turnover
  • 10 percent growth p.a.
  • 100-percent focus on painting tools
  • 1 in Europe
  • Family-owned company since 1896
  • More than 18,000 products manufactured in-house
  • More than 130 registered Brands, patents and industrial designs
  • Certified according to FSC and BSCI
  • 40,000 m2production and storage space in Europe and China
  • 160 million paint rollers from our production facilities each year
  • 4 production sites in Europe and China
  • Over 17 Distribution companies

Company details

Platz der Republik 6-8
42107 Wuppertal, Germany
Afbeelding Storch-Ciret Group