European usage of prefabricated elements is growing steadily

Prefab, using prefabricated elements in construction, is a trend we have been monitoring for many years now. Not only is the Prefab trend fuelled by a demand for a faster and smarter construction process often going hand in hand with increasing BIM usage, it also provides an answer to the currently pressing issue of increasing labour shortages in the construction sector. Given this shortage and consequently the rising costs of labour, a solution like using prefabricated elements that allows for efficient construction by fewer construction workers on site is in high demand.

Usage of prefabricated elements

All the more reason for a deeper focus on the usage of prefabricated elements, which is why we made it the theme of the Q3-2019 report of USP’s European Architectural Barometer. The results of 1600 interviews with architects from eight European countries indeed show a steady growth of Prefab.

European Architectural Barometer Q3 2019 - USP Marketing Consultancy

On average in Europe, 28% of construction projects contained some form prefabricated elements in 2019, an increase of 4% compared to 2018. European architects expect this growth to continue steadily up to 37% of projects containing some form of prefab in 2025.

Prefab forms

Prefab is a rather broad term though, which is why we categorised it into three forms. Plain unfinished elements are prefabricated elements like precast floors, roof elements or facades that lack insulation, windows and installations. Prefabricated panelised systems are similar elements that already contain insulation, windows and installations. Thirdly, prefabricated modular buildings are volumetric elements such as dormers, bathroom pods or kitchen pods, or even entire buildings, that are pre-assembled and pre-fitted with installations.


Plain unfinished elements

Currently, the prefabricated plain unfinished elements are used the most in European construction projects and its usage has grown the most in the past year. In fact, plain unfinished elements were used in about as many projects as the other two categories together in 2019. Be that as it may, European architects expect the usage of prefabricated panelised systems to grow the most in the coming years.

Geographical conditions

Do keep in mind that the above figures are European averages, and that the popularity and expected usage of prefab elements differ per country. Interestingly, aside from country differences, architects indicated the link between prefab usage and the geographical conditions of the construction site. According to European architects, prefab elements are more in demand on the one hand in large cities and urban areas where the space on construction sites is limited and the demand for fast construction is highest. On the other hand, prefab elements prove more efficient in rural areas that are hard to reach and where weather conditions hamper on-site construction.


To summarise, we clearly see a steady growth of the usage of prefabricated elements, which is expected to continue in the coming years. Although prefabricated plain unfinished elements are used the most at the moment, prefabricated panelised systems are expected to grow the most in the coming years. Usage and growth expectations of prefabricated elements do not only differ per country, but are also majorly influenced by local conditions of construction sites.


About USP Marketing Consultancy
USP Marketing Consultancy is a leading international market research agency that is specialized in the construction, installation and DIY sector for over 25 years. USP Marketing Consultancy works for internationally renowned companies, such as AkzoNobel, Philips, Grohe, Forbo, etc. Our clients often have pan-European questions about their brand awareness, customer journeys, market opportunities, e-commerce trends and other research needs. USP Marketing Consultancy delivers the insights to make decisions and acts as a marketing advisor for its clients.


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