Sveriges Fria Bygghandlare AB hires new business coordinator
Thursday 4 september 2025Sveriges Fria Bygghandlare AB (Swedish Free Builders’ Merchants, or SFB), is making strategic moves to strengthen its position in the national market by appointing Daniel Wangerheim as their new Business Coordinator.
SFB, formerly known as Woody Bygghandel AB, with roots dating back to the 1940s, unites 34 co-owner companies operating approximately 70 facilities across Sweden, and generating a combined turnover exceeding 4 billion SEK (about € 350 million).
The recruitment of Wangerheim aims to bolster SFB’s capacity, particularly in securing major nationwide agreements with large construction companies. Wangerheim brings a wealth of experience, having spent his entire career in the industry, including roles in sales to major regional builders and as a Key Account for some of the sector’s largest chains. His new role will involve a broader focus on high-value regional and national contracts, further cementing SFB’s hold on key customer segments.
Beyond external sales, Daniel Wangerheim will also be instrumental in negotiating favourable purchasing agreements for SFB’s co-owners. This dual focus underscores a unique aspect of SFB’s model: while operating as a strong community with close cooperation, its foundation lies in empowering individual co-owners to make autonomous decisions at a local level.
Carl Evedius, CEO of Sveriges Fria Bygghandlare, emphasized Wangerheim’s strategic importance. “Daniel’s extensive experience and deep industry knowledge are invaluable. More importantly, his mindset perfectly aligns with our mission to provide the best possible conditions for our co-owners to thrive. With Daniel on board, we significantly enhance our ability to secure advantageous agreements for our partners.”
This move highlights a successful strategy for independent builders’ merchants to compete effectively and grow their influence in an evolving market, demonstrating the power of a collaborative yet locally driven business model.