Markets in Motion: Exploring Italy’s role in Southern Europe’s Building Supply Market

In September 2025, Milan becomes the hub for a unique gathering of Europe’s building supply leaders. EURO-MAT and UFEMAT join forces at the UFEMAT Congress, creating a strong, unified voice for builders’ merchants across the continent.

Gain an in-depth look at the Italian building supply market with insights from Federrico Della Puppa, head of Analysis & Strategy at Smart Land, a renowned expert with over 40 years of experience in specialized construction and home market information.

Learn from BigMat Italy’s HABIMAT concept, a model blending design, product knowledge, and customer experience. Hear how the Dakota Group is adapting to stay ahead in a competitive landscape, and discover the ceramics revolution led by Marazzi Group.
A forward-looking roundtable on digital marketplaces will further explore how technology is transforming supply chains.

Adding to the program, Manuel Ritz, Head of Business Development at HGC, will showcase how Swiss merchant HGC is pioneering AI innovation. His presentation of “Charly”, their cutting-edge AI chat assistant, offers a powerful example of how digital tools can enhance customer interaction and efficiency in the building sector.

From AI-driven transformation to sustainability and the circular economy, the EURO-MAT Meeting will leave attendees inspired, informed, and equipped with strategies to thrive in today’s dynamic building supply market.

Check the program here: https://www.euro-mat.com/events/euro-mat-product-meeting-11-12-sept-2025-milan-it/