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PSB

Social media  – Facebook and Instagram

This year, there were campaigns with 49 suppliers on Facebook, which resulted in 1.46 mln fans of Mrówka  fanpage and 1.2 mln fans of  Grupa PSB fanpage (by the end of June).

PSB is also active on Instagram. In addition to decorations campaigns, this year Grupa PSB started  sale activities. Till present it conducted campaigns with 7 suppliers. In June PSB’s account on Instagram reached over 274,000 followers.

Campaigns on Facebook (Mrówka brand with 24 suppliers and  PSB brand with 25 suppliers) were conducted with: ACO, AKZO NOBEL, BASF, BAUMIT, BLACHY PRUSZYŃSKI, BOSCH, BOTAMENT, CELLFAST, CIRET, DAJAR, DOMINO, FARBY KABE, FINNFOAM, FISKARS, FRANSPOL, GRUPA TOPEX, GUTTA, H+H, HORMANN, ISOVER, IZOHAN, JURGA, KOELNER, KREISEL, KRYSIAK, LAKMA SAT, LEMAR, LODE, MULTI-DECOR, NAC, POLBRAM, POLBRUK, PROFIX, ROTO, SELENA, SHERWIN, SINIAT, SOLBET, SOUDAL, STALCO, SWISS KRONO, TERMO ORGANIKA, TIN TOURS, TIKKURILLA, V 33, VENTS, VOSTER, WIŚNIOWSKI, XL TAPE.

 

Campaigns on Instagram (Mrówka brand with 4 suppliers and PSB brand with 3 suppliers) were conducted with:  BOSTIK, DEANTE, FERRO, GALICJA, NOWA, RUCKZUCK, VELUX.

PSB channels on YouTube – summary of  the second quarter of 2020

Grupa PSB has its channels on YouTube for PSB Mrówka and Grupa PSB (totally 600 movies). There were totally 80 new movies on both channels added in the second quarter of this year. There were 19,000 subscribers of Grupa PSB channel and almost 15 mln broadcasts while in Mrówka channel those figures were as follows: 12,000 subscribers and over 9.6 mln broadcasts in 2019.

 

 

Source PSB

Grupa PSB channel

  • 19 322 subscribers
  • Over 15 mln of broadcasts
  • 278 films in 7 playlists
  • Most of the films on the playlists are as follows: Advertising films of Suppliers – 106, Construction and renovation – 96,
  • The leader of the films attached is Siniat company – 12,
  • The biggest number of movies broadcast belong to Lakma company – over 670,000

Most of followers are people of 18-44 years old

 

Source PSB

Mrówka channel

  • 12 006 subscribers
  • 9.6 mln of broadcasts
  • 305 films in 9 playlists
  • Most of the films on the playlists are as follows: Equipment  – 83, House surround – 72,
  • The leader of the films attached  is  Deftrans company – 23,
  • The biggest number of movies broadcast belong to Alpol company – ca. 749,000

Most of followers are people of 18-44 years old

For more information about PSB, visit the website: www.grupapsb.com.pl