@ Farbe 2019
Nespoli Group unveils the new brand identity of its DIY brand Nespoli®
Press Release 2019_01_09
Nespoli Group, market leader for paint tools and accessories, is pleased to inform that they will be present at Farbe 2019, held from 20 to 23 March in Cologne, Germany. This important trade fair will be the place where Nespoli Group unveils for the first time the new identity of its Nespoli® brand.
Nespoli Group engaged an important international agency to rethink its identity with the aim to be more consistent across different countries, more relevant and more impactful.
The challenge was to give new importance to the Nespoli brand by strengthening and evolving its primary equities, starting from a portfolio architecture rationalization to get to a clarification and definition of the best visual identity.
On top of the creative job, the agency tried to answer the following questions. What is the right answer to the needs of consumers? What are the key features to count on to evolve and to position the brand on the market?
Going at heart of the brand, following are the three brand pillars that will be the foundation for the new strategic path.
PIONEERING THE CATEGORY: A brand close to people and keen to solve little but annoying everyday paint problems. Innovations that starts from the observation of needs and bring practical solutions, pushing the category.
EASE PEOPLE LIFE: All the innovations implemented have the aim to facilitate and make people feel comfortable in realizing their ideas and projects. A leading brand, expert but inclusive.
EVERYDAY ACCESSIBILITY: An accessible brand that speaks the language of non-professionals, through an easy and empathetic style. Promotes a better and easier DIY.
The aim is to build a brand able to be recognized as an expert, driven by innovative and practical solutions, able to guide and motivate consumers to realize their ideas. Someone you can count on.
The new payoff for the Nespoli brand will be ‘’Smart solutions, easy life’’
Nespoli Group will be present with a stand of about 400 square meters, housing both its professional brand Friess-Techno ® and its DIY brand Nespoli ®. You can find Nespoli Group in Hall 8, stand 123/329.
Nespoli Group is the absolute leader in the production and design of painting and construction tools. The company is 100% privately owned and managed by Luigi and Alessandro Nespoli. The company successfully operates worldwide thanks to its unique
and unmistakable product leadership and experience in the paint tools business. Nespoli Group counts 9 production sites in Europe and 1 in China and 13 sales organizations worldwide and employs about 1300 people.
From the start, Nespoli Group has distinguished itself by its strong innovative imprint, focused on the research and development of always better and never seen solutions. Continuous investments are being made resulting in product innovations that set the trend for the entire industry and focus on the real needs of the consumer. The group owns the highest number of registered patents and registered technical designs in the paint tools industry.
FARBE, AUSBAU & FASSADE is Europe’s specialized trade fair for facade design & interior architecture dealing with the subject of paint, development, façades, preservation of structures, rendering, plastering and dry walling. The trade fair is organized by GHM Gesellschaft für Handweksmessen mbH since 1972. This year the trade fair takes place at the Fairground Cologne.
Nespoli ® is a registered trademark of Nespoli Group. For more information, please visit www.nespoligroup.com
Your press contact: Kathleen Descamps; Kathleen.Descamps@nespoligroup.com
