WISE by Amorim was awarded with the Blue Angel – the german label that recognizes PVC free products and sets high standards for environmentally friendly product design.
Created in Germany in 1978, this is a voluntary certification that follows rigorous environmental standards and is renowned as a reference guide for a more sustainable way of living. Blue Angel is synonym of a product (or service) that meets rigorous criteria of environmental performance. This label assumes a major role and is highly valued in developed markets, such as Central and Northern Europe.
For Mário Pinho, Amorim Revestimentos Marketing & Business Development Manager “It is extremely important to see our newest product, Wise by Amorim, being awarded with the Blue Angel label. To our company, that has sustainability as one of its main pillars, this awarding comes as even more relevant, since it positions our products as a sustainable flooring choice.”
Amorim places nature as the starting point for a better future, investigating and creating flooring solutions that ensure a higher quality of life while preserving and protecting the environment.
Wise is a sustainable, PVC free flooring solution, with a negative carbon footprint in its entire processes. It’s composed by recycled materials and cork, a 100% natural material that provides the well-known benefits: silence; natural thermal insulation; walking comfort; impact resistance and indoor air quality.
The Blue Angel certificate is awarded to Wise by Amorim only a few weeks after the product has received the Green Guard Gold certificate, also in line with the sustainable commitment of the company. Besides these two certifications, Wise also has other important labels, such as TüV-PROFiCERT and A+ (French Mark).
About Blue Angel
This environmental label was created in 1978 on the initiative of the German Federal Minister of the Interior and approved by the Ministers of the Environment for the German federal states. Since then the Blue Angel has been a market-based, voluntary instrument of environmental policy. Its scientific and holistic approach, as well as its independence thanks to the broad-based involvement of professional and commercial groups and the Environmental Label Jury, provide the foundations for the trust that consumers have placed in the environmental label.
About Amorim Revestimentos
Founded in the 19th century, Corticeira Amorim group is the world leader in products with cork incorporated, defining its mission as a continuous effort to add sustainable value to cork and, as a result, to preserve the cork oak forest in a unique example of green economy.
The group started its activities in the cork stoppers industry, but soon realized that the waste resulting from that production could be used to develop other products, such as flooring. A vision of sustainable growth and development, focused in a constant search for new products and applications.
Thus, Amorim Revestimentos is the purest outcome of a Circular Economy model that aims to turn waste and used cork stoppers into a valuable and sustainable product.
