Amorim launches WISE, a new generation of flooring with carbon negative footprint
- 12 million euros investment in R&D
- Wise is presented with an innovative core – Cork Rigid Core – made of cork and recycled materials
- Completely PVC free with all the benefits of a low thickness waterproof solution
Wise marks the premiere of the first generation of flooring with Amorim identity. The new and innovative flooring solution was presented at Domotex in Hannover, Germany, from 11th to 14th January – the sector’s marquee fair. It’s a product made of cork and recycled materials, completely non PVC, that results in a carbon negative footprint.
For António Rios de Amorim, CEO of Corticeira Amorim, “We believe we are offering a unique product to the market. Wise is an unprecedented bet for Amorim Revestimentos. We want to launch an innovative product with modern visuals, with the comfort provided by cork in terms of acoustics and impact resistance. A non PVC product with a carbon negative footprint that positively contributes to the environment.”
Wise presentation at Domotex marked the worldwide launch, supported by a strong marketing campaign, with special focus in points of sale and communication for specialized media.
“Smart choice. Amazing sensations” is the motto for this new product, which stands out as a sustainable flooring without compromising the technical characteristics, like being waterproof and the possibility to install it in large areas, up to 300m², without transition strips.
Amongst Wise added values, it’s also a flooring solution with reinforced dimensional stability that requires minimum subfloor preparation, benefits sustained by the innovative cork core.
Wise can be installed in all areas, from residential to commercial spaces, since it’s a low maintenance and waterproof product.
The product is launched in a collection of 62 Cork and Wood visuals, with three technical solutions that can be used in high traffic commercial areas (class 33) with a dimension of 1225x190x7mm.
About Amorim Revestimentos:
Amorim Revestimentos continues with its commitment of developing sustainable products with a carbon negative footprint along its life cycle, capturing more CO₂ than its emissions.
The importance of natural and sustainable materials like cork coverings is growing in the construction market. Architects and designers wish to provide exclusive solutions with added value to their projects.