The Painter Insight Monitor 2018 provides insights into online orientation and online purchases by the professional painter. The research is subdivided into eleven different categories, such as interior wall paints, exterior wall paints, tapes, brushes and rollers and more can be found in the brochure.
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The Painter Insight Monitor was already very valuable in 2015, 2016 and 2017 for large, international manufacturers focusing on the paint industry.
250 interviews with professional painters per country, 8 countries, so 2,000 interviews about the professional paint industry.
Brand awareness has also been measured (Spontaneous awareness – use of brands – most used brands)